Below, I’ve listed a selection of articles on SEO I’ve had published during the course of my SEO career, be it for former agencies or brands or indeed for third-party publications.
A lot of my publications previously focused on the China SEO niche, so I’ve built out a separate resource page for that which you can find here.
You can also check out uploads of presentations from talks I’ve given on my SlideShare profile.
Baidu SEO Ranking Factors Study 2023
The team at Jademond Digital compiled a huge ranking factor correlation study for Baidu, which I contributed a few insights for on specific areas.
Interview with Uprankly on the Impact of AI on SEO
I offer up a quick spiel on the potential impact of AI on SEO in lieu of the upcoming rollout of SGE alongside other industry people.
Part two of this collection is here.
Interview with Sitechecker
This article details:
- My journey into the world of SEO
- SEO trends for 2023
- Tips on content marketing best practices
- Differences between Baidu and Google SEO
- Tips for working with large ecommerce brands and enterprise SEO
3 Questions With Broadbelt Digital
This article details:
- My modern-day SEO toolset and technique recommendations
- Areas of SEO that webmasters often neglect
The Future of SEO (PeoplePerHour)
This article details:
- What a takes to make a career in SEO
- My favourite aspects of the industry
- Musings on what the future of SEO may look like
- Advice for people looking to start a career in SEO
Interview with Content Marketing Masters
This article details:
- How I got into the content marketing area of SEO
- Areas of content marketing I have particular interests in
International Content Marketing: Localisation, not Translation (Builtvisible)
This article details:
- Tips on using localisation and intercultural understanding for global content marketing efforts
- Using idioms and linguistic quirks from the Chinese language to illustrate this and how to get international content marketing right