I’ve been in the SEO and digital marketing space for around 12 years now.
With a background in English literature (coupled with early lofty aspirations of authorship), I initially cut my teeth in SEO during a long stint working in China in a previous life.
Since then, I’ve gone on to work with a wide array of different brands across various verticals in both agency and client-side SEO. I have accumulated deep experience in technical SEO auditing, keyword research, content campaigns and everything in between.
While this may paint a picture of your typically well-rounded “good at technical and good at content” SEO consultant, recent experience has sent me deeper down the path of large ecommerce SEO, and international SEO. And there’s the China SEO thing too.
Recent roles include being EU Head of SEO at Samsung-owned digital agency Cheil and Head of SEO at freelancer marketplace PeoplePerHour.
The former saw me spearheading and implementing localised international SEO infrastructure and strategy across Samsung’s 32 European markets. The latter encompassed driving growth through nuanced content strategies and complex technical SEO ventures.
Since becoming a freelance SEO consultant in 2020, some of my work has involved:
- As Head of SEO, overseeing a re-brand and entire international SEO strategy of renowned international forex broker, managing agencies and team members globally to drive organic growth in China and South East Asian markets.
- Long-form digital thought leadership content for major UK SEO agency.
- Strategic consultancy across technical and content SEO for large brand owning various websites in the highly competitive gaming niche, ascertaining a 15% uplift in emerging markets.
- Strategic technical SEO consultancy in leading audio forum site, resulting in 20% organic uplift in 6 month period.
- Ongoing content and technical SEO strategy for leading UK car hire website, resulting in 15% organic uplift in a 6 month period.
- Rebrand, site migration and content strategy for leading productivity app website, resulting in 20% uplift in organic following migration.
- Ongoing content and technical SEO strategy for supply chain and cybersecurity company, seeing a 50% increase in organic leads year on year.
Outside of work, I do your typical travelling, running, cycling, reading and vinyl collecting activities, though another core passion is making music.
This is largely of the guitar-driven variety, though features the odd synthesiser, drum machine, xylophone and Stylophone cameo. You can find out more about my self-indulgent ambient, early 90s dream pop-inspired solo project here.
For more details on my experience, SEO projects and other brands I’ve worked with, head on over to my LinkedIn page or get in touch. I’d love to hear from you.