Hopefully, you’ve already got a feel for some of my SEO experience and how I could help you with your organic growth.
Here are a number of SEO case studies to highlight some of the results-focused work I’ve delivered over the years.
The Challenge
- Expand global SEO programme across 32 European markets and bring SEO into the day to day workflow of publishing and content teams
- Launch biannual flagship mobile products across 32 markets and increase organic visibility and acquisition year on year
- Deliver best-in-class technical SEO solutions within heavily customised CMS and restricted templates
The Solution
- Pioneered enterprise SEO tooling use and spearheaded workshops across the UK and EU partner offices to action local teams into day to day use of SEO practices
- Worked closely with Samsung HQ stakeholders in Seoul to ensure swift delivery and localisation of content and hreflang mapping for all markets prior to each flagship
- Established an SEO workflow for all teams during time-sensitive flagship launch period to ensure all product pages optimised accordingly
- Aligned network of partner digital agencies to ensure goals were clear on an all year round basis
The Results
- Average increase of 65% in organic metrics for launch of Galaxy S10 smartphone compared to S9
- 40% YoY increase in revenue from the organic search channel during launch of Galaxy S10
- Successful launch of emerging European markets’ localised sites (Albania, Macedonia) with the Balkan region as a whole seeing a 50% YoY uplift in organic traffic following completion of SEO workflow integration
The Challenge
- Within a highly-competitive freelance marketplace landscape, the brand required organic growth on key buyer-focused hiring keywords to edge above traditional recruitment websites
- Restrictive CMS and heavy reliance on JavaScript across the site created a difficult scenario when it came to technical SEO best practice and general content optimisation
The Solution
- Outside of the existing technical restrictions, a separate content strategy was devised was to capture the opportunity of long-tail keywords around the topic of freelancer hiring practice, among others
- Created reporting frameworks to highlight ongoing page load issues and other technical SEO problems across the site (namely content cannibalisation) to elevate the issues to senior stakeholders
- Consulted on site redesign prior to launch to ensure internal linking journeys were maintained and duplicate content was kept at a minimum
The Results
- Amidst the digital freelancing boom during the initial 2020 covid lockdown period, the ongoing SEO initiatives I implemented saw an increase in traffic of 40% on a YoY basis
- This in turn saw an influx of new buyers to the site, with a 30% increase in freelance job purchases from the organic channel
The Challenge
- Papa John’s had been struggling with organic acquisition in China, and required an audit of their existing website properties in China
- Despite building hub websites serving Shanghai and Beijing, the two had minimal visibility on Baidu in those regions
The Solution
- Accessing various Baidu Webmaster Tools and Baidu Analytics accounts to assess traffic sources across various China regions and user behaviour
- Audit both websites for China SEO best practice and assess keyword ranking performance in Baidu
- Deliver long-term content strategy to capture further demand based on Chinese keyword research
- Provide recommendations on Chinese third party review and food ordering websites with regard to optimising presence and activity with core userbase outside of website
The Results
- Recommendations from the Baidu audit, where it was discovered that both the Shanghai and Beijing hub sites were cannibalising one another in the respective cities’ local SERPs, saw an increase in 60% organic growth over a 6 month period with users now being served with the correct local site
- This in turn saw an increase in SERP CTR from local searches
The Challenge
- Relying typically on traditional digital PR for acquisition, the agency I was working for at the time (Builtvisible) were drafted into provide tailored content strategy pieces to gain links and organic traffic
- The group, which included Fairmont, Swissotel and Raffles, were also struggling in their organic visibility in overseas markets, and were targeting digital growth in their properties in the APAC and Middle Eastern regions
The Solution
- Focusing on the Fairmont brand’s prestigious heritage and sustainability background, large content pieces were devised, written, designed and coded with a view to publication on major third-party media sites
- This included placements on sites such as the Huffington Post, Globe & Mail and Forbes
- Alongside this, localisation strategy was carried out to optimise existing landing pages of Middle Eastern and APAC properties, with a focus on China
The Results
- Numerous high-quality backlinks aside, interactive content pieces secured around $1,000,000 in advertising value over a 6 month period
- Growth in target emerging markets, namely APAC and the Middle East, saw around 25% in the 6 month period following localisation optimisations