I have worked with a number of high-profile ecommerce clients over the years, enabling widespread organic growth and revenue. Many of these have had large, complex sites with hundreds of thousands of product URLs across different markets.
My specialism in ecommerce SEO has seen me work with major international brands in arenas including retail, electronics and luxury. This has also involved working with numerous stakeholders across different business departments to ascertain the necessary buy-in to SEO strategy in order to achieve growth.
How I Can Help
Ecommerce SEO requires a wide lens of analysis that goes deep into the traditional elements of technical and content SEO and beyond. I can provide:
Site Structure & Category Audit
Ecommerce sites can easily become huge and complex beasts. To allow SEO equity to flow through all levels of your site it is vital the house is in order for both Google and your consumers. By analysing technical SEO and how Google crawls your site, I can consult on site architecture, recommended categories, pagination and internal linking.
Indexation & Inventory Management
Managing technically complex sites with thousands of products and tens of thousands of connected SKU URLs can be a challenge from an SEO perspective. Following analytics and crawl data, I can inform decisions on duplicate content and indexation management to improve crawl rate, traffic and conversion rate on the right areas of your site.
Keyword Research & Mapping
Alongside any work done on indexation management, ensuring informed on-page SEO and content optimisation on your existing target pages is paramount. Through comprehensive keyword research and competitor analysis, I will ensure efforts are focused on the right URLs and growth is in turn attained.
Content Gap Analysis
Is there demand for content relevant to your products that are missing on your site? Could this a fruitful blog, content strategy, or even a new product category on your site to keep you ahead of the curve? Alongside your existing assets, I can assist ecommerce SEO growth through content gap analysis.
Structured Data
Ecommerce sites and their respective product URLs offer an opportunity for more prominent displays in the search results outside of traditional organic rankings. Working with your dev teams, I can assist with implementing various Schema markup types to inform richer results detailing product images, price, reviews, availability and more.
Ecommerce CRO
Any ecommerce SEO activity should have the goal of conversion rate optimisation (CRO) in mind, be it a meta description tweak or a copy change on a product URL. Bringing my ecommerce SEO expertise together, I can make informed decisions and consult with your product and UX teams on changes to site functionality or design that impact SEO.
Ecommerce SEO Experience Snapshot
- Responsible for running EU ecommerce SEO operation across 32 localised sites
- Flagship product SEO strategy across 32 markets saw record organic growth and revenue for the Galaxy S9 and S10
- Worked with multi-national stakeholders in Europe and Seoul HQ to address site architecture optimisations, redefining product category structure
- Worked on international ecommerce optimisation project across global Royal Tulip, Golden Tulip & Tulip Inn properties
- Improved SEO visibility of individual product and category URLs of over 100 hotels in over 40 countries to drive increase in bookings